Can personalization boost the economy?
Today, Senior Graphic Industry Consultant and Digital Print Evangelist, François Martin has celebrated his fifth year as HP’s Global Marketing Lead Graphics Solutions Business. An experience that has made him an internationally recognized expert in his field. Today, he opens the door to packaging customization and also speaks about the impact this trend may have on branding strategies.
However, as a winning model, its campaigns, as well as their creation, production and deployment, must be thought of differently.
By François Martin, Senior Graphic Industry Consultant
Area: Conference and talk areaback to the program