Data vs Creation, Marketing vs Consumer: who personalizes?

Wednesday, October 11 | 16h30 | Durée 30 min.
  • talk
  • Personal printer

Some are already living in a “data-driven” world, others in a 100% digital setting, and thereby sweeping away years of marketing initiatives driven by creativity and strategy.

Of course, the lines move. But this should not hide a more nuanced reality, and ultimately much more powerful and interesting for the brands and the consumer. Take part to the debate!

Speakers : Coming soon

Area:  Conferences et Talks.

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