Data vs Creation, Marketing vs Consumer: who personalizes?
Wednesday, October 11 |
Durée 30 min.
Some are already living in a “data-driven” world, others in a 100% digital setting, and thereby sweeping away years of marketing initiatives driven by creativity and strategy.
Of course, the lines move. But this should not hide a more nuanced reality, and ultimately much more powerful and interesting for the brands and the consumer. Take part to the debate!
Speakers : Coming soon
Area: Conferences et Talks.
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