INDUSTRY SESSION 2/3: When marketing enters the factories

Wednesday, October 11 | 11h | Durée 20 min.
  • talk
  • Industrial printer

For Danone Waters, connected packaging makes sense

Antoine Tesquier-Tedeschi, Brand Manager at MyPack start-up, has created for Danone Waters a series of connected packs so the generation Y may rediscover the pleasures of mineral water. The contract covers 20 countries.

By Antoine Tesquier-Tedeschi, Brand Manager of MY PACK

Area: Conference & talk area

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