PRINTING THE CONSUMER EXPERIENCE
McDonald’s, Pizza Hut, Budweiser…have relied on the expertise of the English expert Chris Jones to offer a unique consumer experience to their fans via a print medium with tactile inks. When what is printed becomes tactile, the pizza box becomes a DJ’s turntable.
With Chris Jones, founder of the English agency Novalia
Area: conference & talk area
VIDEO : The Mc Trax project by Novalia for McDonald’s