COMMUNICATION SESSION 2/3 : A brand for everyone, a message for each one of us

october
12 | 11h | Durée 20 min.
  • talk
  • Personal printer

PRINTING THE CONSUMER EXPERIENCE

McDonald’s, Pizza Hut, Budweiserhave relied on the expertise of the English expert Chris Jones to offer a unique consumer experience to their fans via a print medium with tactile inks. When what is printed becomes tactile, the pizza box becomes a DJ’s turntable.

With Chris Jones, founder of the English agency Novalia

Area: conference & talk area

VIDEO : The Mc Trax project by Novalia for McDonald’s

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Les nouveautés Print In Progress à portée de main !