INDUSTRY SESSION 3/3: When marketing enters the factories

Wednesday, October 11 | 11h20 | Durée 20 min.
  • talk
  • Industrial printer

Personalized packaging: Nutella no longer revolves around the jar

Are you addicted to Nutella? Well, Nutella is addicted to personalization. This summer, the world leader in spreads has launched a massive new personalization campaign by placing 2.6 million unique jars on to the French market. Their Group Marketing Manager, Karima Nana, explains this project to us.

By Karima Nana, NUTELLA’s Group Marketing Manager

Area: Conference & talk area

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