Conferences & Keynotes

Wednesday, 11 October 2017

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INDUSTRY SESSION 1/3: When marketing enters the factories

Can personalization boost the economy? Today, Senior Graphic Industry Consultant and Digital Print Evangelist, François Martin has celebrated his fifth year as HP’s Global Marketing Lead Graphics Solutions Business. 

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Industrial printer horaire 10h30
Duration : 30 min.
Format :
talk
Design Tour de Print in Progress

Participez au Design Tour Print in Progress, une visite guidée qui mettra en lumière les passerelles entre industriels et designers, révélant tout le potentiel des technologies de personnalisation pour créer des campagnes et des projets totalement uniques.

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Deco maker horaire 10h30
Duration : 45 min.
Format :
visites guidées
Localisation Location :
Hub Deco Maker
INDUSTRY SESSION 2/3: When marketing enters the factories

For Danone Waters, connected packaging makes sense Antoine Tesquier-Tedeschi, Brand Manager at MyPack start-up, has created for Danone Waters a series of connected packs so the generation Y may rediscover the pleasures of mineral water. The contract covers 20 countries.

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Industrial printer horaire 11h
Duration : 20 min.
Format :
talk
INDUSTRY SESSION 3/3: When marketing enters the factories

Personalized packaging: Nutella no longer revolves around the jar Are you addicted to Nutella? Well, Nutella is addicted to personalization. This summer, the world leader in spreads has launched a massive new personalization campaign by placing 2.6 million unique jars on to the French market.

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Industrial printer horaire 11h20
Duration : 20 min.
Format :
talk
INDUSTRY SESSION #BREATHING

Do your pack ! Yes you can ! “Second hand pack confirmed” Caroline Moulin takes us with her to discover what is best in customized packaging in Asia. On the lookout for trends, luxury brands pay heed to what she has to say.

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Industrial printer horaire 12h20
Duration : 20 min
Format :
talk
When fashion is expressed through digital printing

Digital printing produces and inspires fashion. How do creators seize this new tool?

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Textile transformer horaire 13h30
Duration : 30
Format :
keynote
“Paper has yet again become an object of desire”

For the Post Office’s advertising network and for Eric Trousset, Managing Director of Mediapost Publicité, paper has been given an added value. Associated with data, it has even become a powerful prospecting tool for major brands.

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Personal printer horaire 14h
Duration : 30 min
Format :
talk
DECORATION SESSION 1/3: All stages of customization

As for decoration, we do it our own way Kaja Kurpinski, ambassador for Houzz talks to us about my home, about your home and about all your homes. What are the trends in DIY and customization?

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Deco maker horaire 14h30
Duration : 30 min
Format :
talk
COMMUNICATION TOUR by Print in Progress

Accompanied by a specialist in “Personalization”, “digital” and “communication”, you will be able to discover the Print in Progress trade show and get in touch with manufacturers of innovative printing solutions adapted to your needs of advertisers and agencies.

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Personal printer horaire 14h45
Duration : 45 min.
Format :
visites guidées
DECORATION SESSION 2/3: All stages of customization

Graphic architecture or space communication Whether it is a point of sale, a public place, a place of conviviality or a workplace, spaces communicate. Better still, they are now among the most influential media. Julien Sappa gives us the keys to understanding these new idioms.

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Deco maker horaire 15h
Duration : 20 min
Format :
talk
DECORATION SESSION 3/3: All stages of customization

When the decoration fades into the décor Reproduction, creation, design, how does the mural fit a project, an idea, an environment, a desire? Neodymiumopens the publishing doors to decoration.

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Deco maker horaire 15h 20
Duration : 20 min
Format :
talk
Data vs Creation, Marketing vs Consumer: who personalizes?

Some are already living in a “data-driven” world, others in a 100% digital setting, and thereby sweeping away years of marketing initiatives driven by creativity and strategy.

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Personal printer horaire 16h30
Duration : 30 min.
Format :
talk

Thursday, 12 October 2017

Description Theme Details
COMMUNICATION TOUR by Print in Progress

Accompanied by a specialist in “Personalization”, “digital” and “communication”, you will be able to discover the Print in Progress trade show and get in touch with manufacturers of innovative printing solutions adapted to your needs of advertisers and agencies.

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Personal printer horaire 10h30
Durée : 45 min.
Format :
visites guidées
When personalization enters the store, so does the customer.

The personalization kiosks in Leclerc, the workshops in Decathlon: a small history of personalization in the realm of standardization. Speaker : Tat Tran, Business Development Manager – Roland DG Central Europe

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Personal printer horaire 11h
Durée : 30
Format :
keynote
COMMUNICATION SESSION 2/3 : A brand for everyone, a message for each one of us

PRINTING THE CONSUMER EXPERIENCE McDonald’s, Pizza Hut, Budweiser…have relied on the expertise of the English expert Chris Jones to offer a unique consumer experience to their fans via a print medium with tactile inks. When what is printed becomes tactile, the pizza box becomes a DJ’s turntable.

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Personal printer horaire 11h
Durée : 20 min.
Format :
talk
COMMUNICATION SESSION 3/3 : A brand for everyone, a message for each one of us

“CONNECTER LE MONDE ET PERSONNALISER LES USAGES” SnapPress is the first paper-based augmented reality browser launched on the French market. Jérôme Idelon, its creator, is there to explain how it works and what is at stake for brands. 

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Personal printer horaire 11h20
Durée : 20 min.
Format :
talk
Personalization: it’s up to you to find your added value.

I create the unique in a mass production setting. I allow brands to stand out from one another. I help providers to create value. Who am I?

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Industrial printer
Personal printer
horaire 12h
Durée : 30 min.
Format :
keynote
COMMUNICATION SESSION #BREATHING

When printing plays with your senses… A recognized French expert, Philippine Alzina helps us discover all the sensory and even sensual potential printing has. See, touch, smell, taste, hear…or how to make a strong impression through meaningful communication.

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Industrial printer horaire 12h
Durée : 20 min
Format :
talk
Printed decoration: B to B, B to C which models?

Printed decoration: from the commercial layout to the on-line personalization, discover Panorama’s success story.

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Deco maker horaire 14h
Durée : 30
Format :
keynote
Mastering colour means mastering one’s image.

To communicate in a large or even huge format is good. But to only communicate is better. What would Coca Cola be without its red, Pepsi without its blue and Orange without its…orange?

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Deco maker
Industrial printer
Personal printer
Textile transformer
horaire 14h
Durée : 30 min.
Format :
keynote
Print 4.0, it’s today

Hologram, optical fibre, lenticular, connected film, meta-support, wave filter, printed connection, 3D printing, anamorphosis: an immediate start for the fourth dimension!

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Industrial printer
Personal printer
horaire 14h
Durée : 30 min.
Format :
talk
TEXTILE SESSION 1/3: A made to measure revolution

Do you know textile architecture ?  Between acoustic felt and custom-made Japanese printed panels, Lily Latifi’s creations propose a new use of the textile which is not only decorative but also functional. Renault, the SNCF, etc. trust her. She will come and share her experience with us.

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Textile transformer horaire 14h00
Durée : 30 min
Format :
talk
TEXTILE SESSION 2/3: A made to measure revolution

When printing inspires fashion For the London stylist, digital printing is a formidable tool because it gives it the ability to be responsive to market demands and create tailor-made products. An inspired and exciting testimony.

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Textile transformer horaire 14h30
Durée : 20 min.
Format :
talk
TEXTILE SESSION 3/3: A made to measure revolution

Textile printing: a “sublimated” future Sublimation, a cleaner printing technology based on aqueous inks, is on its way to revolutionize digital printing as well as home design, the world of interior decoration, event management and communication in general.

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Textile transformer horaire 14h50
Durée : 30 min
Format :
talk
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