News

Deco
REPLAY : WHEN PRINTING INSPIRES FASHION
For Londoner stylist Richard Quinn, H&M Design Award winner in 2017, digital printing is an amazing tool because it gives him the opportunity to react quickly to the market demand and to create tailor-made products.
2017 EDITION
Com
EDITORIAL BY GUILLAUME ABOU, DIRECTOR OF PRINT IN PROGRESS-CREATIVE INDUSTRIES SHOWROOM
At Print in Progress-Creative Industries Showroom, we strongly believe that great ideas no longer belong exclusively to creative people. They are also the result of fruitful interaction between a brand, its agency and its service providers. Nothing is carved in stone. Innovation in the creative industries domain is permanent, fast, cross-disciplinary and, therefore, sometimes difficult to follow. Since creative people search for all possible means to distinguish themselves from the rest, we are convinced that the future belongs to the dialogue, on equal terms, between all stakeholders of a project. Personalization, segmentation, increased reality, variable data management, new media, functional inks… Faced with an immense volume of technological developments, in the heart of an even more intense developmental flow, obtaining the right information at the right time, imagining the usage of a new application or a new personalized medium, the cost, etc. is even harder than before. The service providers, on the other hand, are under constant challenge to completely reinvent themselves, to integrate their new expertise, to develop new applications and services. Their DNA evolves at such pace it seems impossible to keep calling them “printers”, an oversimplifying word given the extent of their skills. These “solution architects” are nowadays a source of ideas for the creative and are able to implement extremely complex projects, mix digital with print, offer hyper-personalization solutions, create new life experiences… Their place is next to their client from the very beginning of the client’s demand, while the first page is still unwritten. Can you imagine deploying pop-up stores if the marketing service does not master rendering, feasibility and budget? How can a designer offer a company customization of its premises if they do not master the difference between a mural covering and a furniture covering? We strongly believe the future belongs to this ecosystem. However, there is a long way to go. There is still a big gap between the new demands of the brands and the creative and their reinvented printers. Print in Progress – Creative Industries Showroom intends to bridge this “gap”. Its mission: to act as a mediator between the creative and project masters in order to help bring better understanding between these two worlds. To come to Print In Progress-Creative Industries Showroom, is to live a new experience, to dive into the reality of innovative achievements, to discover the “making of”, to be in contact with the big manufacturers who develop equipment and customisable media, to understand the technological challenges and integrate them successfully into your projects, to nourish your imagination with experience feedback through talks, conferences and guided visits… This means visiting the factories to better understand the potential of the new print and digital technologies. It means understanding the process from reflection to application, from thought to materialisation. The program will be published during June. Until then, keep in touch with the community and find all the innovation from our sector in your partner magazine IC LE MAG, its website and its newsletters.  
2018 EDITION
Com
3 QUESTIONS TO JULIEN SAPPA, ARTISTIC DIRECTOR OF THE EVENT
In our desire to immerse our attendees at the heart of creation, we decided to entrust the artistic direction of the event to the French designer Julien Sappa, founder and director of the agency Regularswitch.   WHAT DOES IT MEAN FOR YOU TO BE IN CHARGE OF THE ARTISTIC DIRECTION OF AN EVENT LIKE THE CREATIVE INDUSTRIES SHOWROOM ? I have been working with the teams of 656 Editions for several years. We co-created in particular the Plug & Play concept for C!Print, with the desire to support the market changes and to speak more to creatives and opinion leaders by showing them all the potential of new technologies. The event Print In Progress, The Creative Industries Showroom is the logical consequence of this partnership. This event is anyway a serious challenge since we must be able to synthesize all the progress made, and translate it into a more contemporary speech. It is a new language to invent, and this is very exciting, especially for a designer like me who remains intimately convinced that nothing is more valuable than this dialogue between the technique and the creative. WHAT IS YOUR GUIDELINE FOR THIS EVENT? Our idea was to show that a true knowledge of different techniques can give birth to real and beautiful artistic projects, which would not have been possible to do otherwise. Our artistic direction is the result of this fruitful dialogue that will be at the heart of the show. The gradients and special colors that we imagined for our images are real creative choices to embody this idea of projects impacting each other, but also real technical challenges when it comes to print them. Our typographies have deep meaning. We chose Simplon and Amplitude. Simplon is a technical font, used by engineers to annotate their plans. A standardized font telling this story of technology and, at the same time, echoing to code and data, and to this idea of technological aesthetics. Amplitude is, for its part, a more contemporary editorial typeface, with a special feature: it includes ink traps, these small traps allowing ink to flow when printing and then avoid the letters to clog… A nice story. Set together, these two typefaces tell us how much technology and creativity are mixed. As a designer, I can only be sensitive to this approach. AS A DESIGNER, HOW DO YOU LOOK AT THE PERSONALIZATION PHENOMENON THAT AFFECTS ALL INDUSTRIES TODAY AND WHICH WILL BE AT THE HEART OF THE EVENT? Within my agency Regularswitch, we realized empirically that our work had become a work of global design – in other words, it also included space. We do graphic architecture for our customers. We rely on the work of architects and then translate a brand image in volume. In this context, personalization is an incredible opportunity for development, with brands that now want to clarify their image in different ways depending on the places where they are located or the audiences they want to seduce. And this, without losing their soul. In Brazil, we are talking about “tropicalization”.  Hermès, for instance, has a unique concept there. A new page is turned with a whole new story to write, a story where we will have to learn facing the authoritative aspect that the graphic charter had so far, in order to serve a new customer experience.   About Regularswitch Regularswitch is a graphic design agency located in Sao Paulo, Paris and Lyon. It produced numerous projects in graphic architecture and retail space communication for brands like Nike, Zilli, Agfa, Santista, etc. It was founded and is directed by Julien Sappa.
2018 EDITION
Pack
REPLAY : THE FEEDBACK OF NUTELLA
France, summer 2017: Nutella launches 2.6 million unique pots on the market. An exceptional operation decrypted for us by Karima Nana, brand manager of Nutella.
2017 EDITION
Com
REPLAY : CAN THE PERSONALIZATION BOOST THE ECONOMY ?
“Yes” to personalization, but not anyhow! This trend looks sometimes more like an economic martingale than a true creative revolution. François Martin, Senior Graphic Industry Consultant and Digital Print Evangelist, gave us his analysis. François Martin spent more than 12 years in the digital graphics industry at HP. He was the one who enabled the creation of the first fully personalized OOH campaign in France, for the brand SMART, with the printing of more than 1000 unique posters! He was also part of the famous “Share a Coke with” name campaign made by Coca-Cola. Now Senior Graphic Industry Consultant and Digital Print Evangelist, François Martin was the guest of honor of the first edition of the event.
2017 EDITION