ERIC TROUSSET

Development Director Media Business Unit LA POSTE

Éric Trousset held for 10 years the position of Marketing director of the advertising investments division of TNS Media Intelligence (now Kantar Media). In 2010, he became Deputy Managing Director of Médiapost Publicité. He used to be in charge of the creation of all the tools for measuring and upgrading the mail media. He managed strategic planning, commercial offers creation, cross media strategies and advertising department communication. Éric Trousset is also Director of Balmétrie, which studies the audience of mail media. Now Developpement Director of the Media Business Unit of La Poste, he continues his mission in favour of the development of this media, which finds an increasingly important place in the brands communication campaigns. Targeting, data, ROI, connected print, drive-to-store, drive-to web... Are you sure to really know the mail media ?   #drivetostore #directmarketing