Francois Martin spent more than 12 years in the digital graphic industry at HP and in most of the countries around the world. In France, he was the one who enabled the creation of the first fully personalized OOH campaign in France, for the brand SMART, with the printing of more than 1000 unique posters. He was also part of the famous “Share a Coke with” name campaign made by Coca-Cola. He is now widely recognized as a digital and personnalization pioneer. He will be at Print In Progress – The Creative Industries Showroom for a more prospective talk.