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GWENOLA GALIPPE DE LEGGE

Director KLEPIERRE BRAND VENTURES

« Pop-up store is the shape in volume of a brand’s identity ». Director of Klépierre Brand Ventures, the European leader of shopping malls, Gwénola Galippe de Legge support brands to enable them launching news concepts within malls. Pop-up store is part of these new means of expression. For this market expert, who perfectly knows the retail industry, there is only one watchword : « Brands going retail ». In 2017, almost 400 pop-up stores were opened in Klépierre shopping malls, an increase of 30% compared to the previous year.   #popupstores #brandsgoingretail

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