Created in 2014 by Hugo Rimélé, Loïc Mulhmann, Lionel Liebe and Henri Foucaud, the French start-up Haptic Media develops a 3D representation marketing solution to improve the rate of brand conversion. Its solution: an immersion in hyperrealism. With Haptic Media, the customer can for instance personalize his watch online with a 3D representation configurator, and then try it on his wrist with a bracelet equipped with a NFC chip able to offer an augmented reality experience. Kenzo, Schmidt, Guerlain, Baume... already experimented it. With success. Henri Foucaud will explain how.