Tailor-made communication : the advertisers found their Holy Grail

  • THURSDAY OCTOBER 10th
  • 11:00
  • 01H00
  • Talks / Main stage

Karima Guffroy talk (Head of Print Management PUBLICIS ETO) :
Print, ROI in the heart of consumers.

Eric Trousset talk (Developpement Director LA POSTE) :
Targeting, ROI, connected print, drive-to-store, drive-to-web… Are you sure you know the mail media ?